ASSIGNMENT: Read, Setup, Interview, Shoot, Write

First of a couple of posts for tonight …

In the Journalism 2.0 book, please read the chapters on blogging and video. Be advised the we will use a more advanced video editor than Mark Briggs describes, but the basic principles are all relevant.

You need to set up your blog and a Twitter account. It’s time to start creating an audience for your work, something we will talk about throughout the semester. Once you’ve got those set up, email me a link to the blog (I recommend because you’ll need an account to join this blog) and follow me on Twitter, I’ll follow you back and create a class list. Let’s get this done by Monday at 5 p.m.

You should also watch the Digital Literacy segments on shooting video. You may want to watch the pieces on content management systems and video editing, the former might be helpful if you don’t have a blog or web site set up right now. The latter will give you a preview of some of the things we’ll be doing in the coming weeks.

For those new to the Canon 30D, go ahead and download the manual and start digging through it. Pay close attention to the sections on metering, focus activation and control layout. The 30D is very different from the Digital Rebel XSi most of you used before in that it has two dials instead of just one. In manual exposure mode, one will control aperture, the other shutter speed – you don’t need to press a button to get to one or the other like the Rebels.

For the Consumption Report, let’s ask the following questions:

  • Age
  • Major
  • Gender

Average hours a week they:

  • Watch television in general
  • Watch broadcast/cable news
  • Spend online in general
  • Spend reading online news
  • Spend watching online video news
  • Spend reading print news

Ask them what they like about online video news and why. Ask them what they don’t like about online video news and why. Ask them what would make them watch more, what they’d like to see, what barriers they have, etc. Go where the story leads you.

You should interview five people and none of them should be journalism or communication/media majors – we want to see what non-newsy people are thinking.

Choose one person to do the non-data questions on video. Find someplace with good light and a clean background. Use the clip on mic in the Kodak kit I gave you today, try and put the camera on the tripod and on a table or other stable platform. Shoot the video at 720p (the camera may be set to that already, if not, you can hit the camera icon and reset it to that).

Please put together a one-two page brief on your findings and start thinking about what it means and how it shapes your ideas about online video.

For the Matched Action Examples, since we don’t have everyone on this site yet, post what you find in the comments to this post. Let’s get those up by noon on Monday, that way everyone else will have time to take a look at your example. Give us an idea of what we’re looking at, whether it works and about when it is in the video.

Questions? Drop them here or email me.

I’m glad you’re all back and I’m looking forward to this semester as I think we have an opportunity to really redefine what this course is and how we – as a class and a department – look at online journalism. It will be chaotic, it will be confusing and, I’ll admit, some things will not work. But I have faith in the 16 of you – you’re here for a reason, you’re here because I believe you will help move visual journalism forward.

As we used to say … more as it develops.


17 Responses to ASSIGNMENT: Read, Setup, Interview, Shoot, Write

  1. Ashlee Culverhouse says:

    I’m almost sure I found two examples of matched action in this video from CNN’s website. The first one begins at :20 with a shot of Ellie Mellot writing with her right hand and turning the page with her left. At :21 – :23 it cuts to a close up of Ellie doing the same action: writing with the same hand just after turning the page.

    The second example of matched action occurs at 1:06 with a close up of Ellie’s legs trudging through the snow. At 1:11, we see a long shot of Ellie in the same position, in what looks like the same spot. It’s just a long shot portraying her entire body.

    -Ashlee Culverhouse

    • Mark E. Johnson says:

      Yep, that’s a match. We’ll talk about this today, but there’s a “jump cut” at about the 10 second mark, too.

  2. maturner says:

    Hey so here is an example of matched action:

    I think it starts at about 1:53 and goes to 2:00. It is showing a woman pulling cash out of a cash register at McDonalds. The different angles works because it is showing how the woman is in the business world- dealing with money and with male customers. The cuts work because the story is about women in Pakistan breaking into an almost exclusively- male workforce.

    -Melanie Turner


    I think that the beginning of this video is matched action. I think it works because the sound of the chords he is playing is consistent. The song flows naturally and his hands hit the keys at the appropriate times.

    -Elizabeth Wilson

  4. Alyson Wright says:

    I think that the matched action in this video occurs at around the 2:48 mark and lasts until the 2:53 mark. It starts with a medium shot of the performers dancing, then cuts to a similar view from behind, then cuts to a wide shot showing the circle that they are making. I think this works because it depicts the movement and action of the dancers well and because of the fluidity of their movement, the cuts seem to flow together well.

    • Mark E. Johnson says:

      Given that that was from a televised event, I suspect that’s from more than one camera. What we’re trying to do is replicate that sort of a feel with just one camera, by looking for repetitive actions that we can shoot multiple times from different angles, then edit together to make it feel like one continuous piece.

  5. Frances says:

    I’m pretty sure each of the below times are examples of matched action. each one is short and subtle but really adds to the piece overall. The actions and images match the audio well and give the work good pacing, moving the story as well as the visuals forward

    :48-:54; :57-1:03; 2:53-3:00; 3:05-3:12

  6. Melissa says:

    How can you tell if there are two cameras being used or not? I’ve been researching making homemade pasta, so here’s Alton Brown and Chef Danny Yip working some matched action pasta-making shots.

    2:34, etc.

  7. Laura Feder says:

    This video is similar to the one we watched in class. It gives you a step-by-step guide to running bases in baseball. There are many jump shots throught the video.

    0:25, 0:36, 1:04, 1:16

  8. Aaron Marshburn says:

    This example comes from a video CNN posted about the cleanup following the floods in Brisbane, Australia. 27 seconds into the video, a clip roles showing two people walking towards a door. Two seconds letter, the camera is standing at the door shooting the people make their approach. The next minute shows residents cleaning destroyed homes, etc, and is full of numerous additional examples. “Brisbane begins slimy cleanup”

  9. Sara says:

    I think the matched action happens around 34s or 37s. There’s a definite chance I’m wrong.

  10. nleff27 says:

    This video profiles the persistence of an older man’s daily routine. An audio-visual match begins at 1:04 and transitions over at 1:13 to show his route; At 1:16 we see him walking on the beach, at 1:18 we see a cut to his feet, at 1:19 we see him in the water, at 1:20 he’s walking out of the water, and at 1:24 we see him back on the beach. The scene is nicely edited to give us the clear procession of his task. We then transition back to a pan of him running on the beach at 1:36 through 1:40, at 1:41 we see him walking from behind, and a close-up at 1:45 clarifies his dedication through the opposition of snow and sand on the ground. Another example in the video is at 1:48 when we see him on a bench from afar, and then at 1:50-1:53 there is a match action on another angle of him from the side of the bench.

  11. sarah lundgren says:

    This video is about a brewing company/eatery done by CNN. I chose this video because I found it very hard to watch actually. I like the ideas behind all the shots but it feels static-y and the strobe effects are unsettling. The only matched-action shot in the entire thing starts around 1:13, where two elderly couples are filmed from one side and then the other. Everything that could have been matched action was instead just zoomed in on…I just expected better out of CNN.

  12. Megan Holley says:

    ABC’s Person of the Week- Isabelle Redford

    This 7-year-old makes art to raise money for Haiti homes.

    Matched Action: .23, .26, .46, 1:15

  13. I found this video on the CBS News Site on the struggle of Afghan Women over the years. The matched action can be found between 2:29-2:35. Check it out!
    The Plight of Afghan Women:

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